Basically, a private blog network is a gray hat/black hat tactic of using a set of sites under your control to implement links to other sites (your “money sites”). In today’s column, I will help you understand more about what PBNs are, and whether or not you need to worry about being hit by this type of penalty.

Using PBNs In 2017

Basic Overview of Choosing the domains and setting up for PBNs (Private Blog Networks) in 2017.

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Buy Expired Domains: Private Blog Network SEO Tip

I show you how to buy expired domain names to create a powerful private blog network to use to increase the search engine rankings of your Deadbeat Affiliate Sites. This white-hat SEO technique can yield serious rankings for both money sites and youtube videos. Learn this tactic, and implement it now!

Throughout this video I reveal many white hat SEO techniques you can implement and get some serious search engine results pretty quickly…


-How to find and register expired domain names.

-How to do a backlink lookup to make sure your domain has some page rank and authority.

-How to use to confirm that the site was a functional website back in the day, and it is a recently expired domain.

-How to use your expired domain the right way by making it a part of your Private Blog Network. When you reconstruct the expired website, you can piggyback off the previous owner’s work and reap the search engine ranking power and use it to boost the rankings of your videos and blog posts!

If you have any affiliate sites at all, I highly recommend you build a small network of private blogs around each affiliate campaign to help build a moat around your money sites!

NP 46: Why You Should NOT Build A Private Blog Network

Wow, apparently my article from earlier this week really rocked the boat!  I made the firm stance that I will no longer be building private blog networks (PBNs), and it garnered A LOT of attention.

In fact, my article was mentioned on,, tweeted by Rand Fishkin, and even Matt Cutts tweeted about the news articles (that I was in).  Then of course there have been plenty of other blog posts, online discussions, and overall a major buzz around the topic of PBNs getting deindexed and whether or not to use them going forward. 

The day of that blog post was the highest traffic day this site has ever had, and there are already over 400 comments on that blog post!  To say the least, I’ve hit a nerve that lots of people care about.

As a result, Perrin and I only felt like it was appropriate that we record a follow up podcast to dive a bit deeper into the risks vs. rewards of private blog networks.

As you can see from the podcast title, I still think you should NOT build a PBN.

Listen to the podcast for all my reasons why.

Why Build A Private Blog Network..

You Will Need To Build A Private Blog Network If You Are Thinking Of Sending Long Term Rankings To Your Site.

In this video I Explain exactly what a PBN is.

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Why I Don’t Use Private Blog Networks (PBNs) For My Sites Anymore – Niche Site Roller Coaster

If you’re interested in Private Blog Networks s then you’ve come to the right place. But I’m not going here to say why they’re great. I’m here to say why I don’t use them at all anymore.

I’ll be the first to say they’re an incredibly efficient way to rank a website quickly. But I stay away from them. And today I’m going to tell you why.

Rewinding back five years ago I was unaware about internet marketing, and I was unaware you could make money online. In fact, I didn’t even know what WordPress was!

I started in 2013 when the SEO landscape was much different to how it is now. Initially, I stumbled across the SmartPassiveIncome podcast with Pat Flynn.

While listening to every podcast he had, I came across an episode with Spencer Haws.

I was hooked, to say the least!

At that time Spencer had just launched Niche Site Project 1.0 (thanks for the name Spencer)!

Back then Spencer was at the leading edge of the SEO industry, and he was a big promoter of PBN’s. The concept was frowned upon, but everyone was doing it including the big names.

If you go back to 2011, you’ll see “SEO that works” blog posts by Pat Flynn recommending what’s now considered to be ineffective gray hat tactics.

I launched my career on what Spencer and others were implementing. It worked well! I was able to rank two search terms – one with 1,500 and another with 6,000 searches per month to number one within 2 – 3 months.

Now it can take you 6-18 months depending on how competitive the term.

Within 6 months the site I was working on was making over ,000

But soon after that in Jan 2014 Google detected unnatural links and penalized the site.

It went from getting 1,300 unique visitors per day to around 100. Income dropped from a few hundred dollars a day to around 0 a month.

This business model is volatile if you’re violating the Google terms of conditions.

Fast forward to September 2014 I had set up some other sites, using a PBN of around 50 sites, which I shared around a small group of friends.

The PBN got exposed, and I received another email from Google. This time the email stated that I had “thin content,” and I was penalised again. At the point, I learned my lesson.
In 2013 I did well and made a good sum of money, but in 2014 I was penalised twice and lost it all.

Some from then I decided I wanted to make an income source that I could rely on. So I stopped using PBNs because no matter how careful you are PBNs are riskier than White Hat.

Being an affiliate marketer is an interesting place because you’re not in control of where the traffic comes from – Google is. And you’re not in control of the Affiliate model – Amazon is. In fact, in March 2017 Amazon changed their commission tier meaning that I took over a 30% hit in fees.

But you have to adapt, and that’s the name of the game. Ultimately I want to be part of a business model that’s low risk, and I want to have a site that I’d be happy to show to my parents.

So for me with the long term time frame for building links, I think it’s the way to go.

What do you think?

Do you use PBNs for niche websites?

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