Local Link Building Tutorial: How To Build Links That Google Loves

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This is how to build links for a local business that will help you get to the first page of Google. Link building is one of the most important ranking factors.

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Why Are Links Important?
1) Top 3 Ranking Factor
2) Drive targeted traffic to your website

How To Build Links For a Local Business:
1) Location Specific Guest Posts
The first type of links that we like to get for our clients are location specific guest posts.

2)Industry Specific Guest Posts
These are websites that blog specifically about your industry.

3) Niche Specific Guest Posts
The goal here is you want to reach out to other companies that provide the exact same service as you but in a completely different geographic area.

4) Niche Specific Directories
There are tons of directories out there for people to submit their websites. You basically want to try and find all the directories out there that are relevant to your company.

5) City Specific Directories
This is the exact same idea as niche specific directories, except in this case it is specific to a city.

6) Local Sponsorship Links
This type of link involves sponsoring a local organization.

7) Testimonial Links
Reach out to your existing vendors and basically just ask them, “Hey, would you be interested in acquiring a testimonial from us and putting it on your company website?”

8) Resource Page Links
Another type of link that you can easily build up are resource page links.

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Internet Marketing Tip: Know who you are writing for and why you are writing the email. Avoid writing to bypass filters; write from the heart and write for your prospective and current customers. Your earnestness and desire to help will shine through, and people will be more likely to keep reading your emails over time.


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  5. I love this video.This was a real eye opener for me. Im putting together an seo strategy and will definitely include a local strategy based on what i learned here. I wanted to ask you a few questions. Here goes.

    1) how much should i pay attention to the domain authority and citation flow of local businesses in my city that i identify as link partners? My field is fitness so i wouldn’t expect nutritionists or hypnotherapists to have very high metrics

    2) When i look for other businesses in my niche should i also pay attention to citation flow, domain authority and traffic? In my field anyone outside the top ten will not have great SEO.

    I ask these questions because for broken link building and guest posting these factors are so important. I would look for a domain authority and citation flow above 20 normally should I stick to this for local?

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