How To Stand Out From The Crowd In 2018 | 4 Secret Social Media Marketing Tips

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Prices are going through the roof.

Social media marketing, it's already competitive.

How are you going to stand out from the crowd when your mom and dad are already on Facebook?

Hey everyone, I'm Neil Patel, and today I'm going to share with you how you can stand out from the crowd with social media marketing.

Tip #1: Leverage the new innovative channels out there.

Facebook and Instagram are old.

But you know what? On these social sites, they continually innovate.

Who's Facebook trying to be? YouTube. So what does Facebook roll out? Facebook Watch.

It's their version of showing live TV shows, just like YouTube.

Facebook wants a slice of the action.

If you post your video content to Facebook, they'll instantly give you a ton of views.

Why? Because they want you to move all your video content over to Facebook. That's innovative, right?

#2: Be transparent.

The thing with marketing is that everyone sees it for what it is.

Consumers these days see right through the gimmicks.

So whatever you do, do you. But if you really want to stand out with social media marketing, be transparent.

Lying and telling people that they're going to get results that they're not going to get, it's just going to make people not like you.

Look at sites like run by Pat Flynn.

Pat was an architect, and now he's just like, “Hey let me create a blog telling people and showing them “how I'm making money online “and let me even show 'em my numbers “and prove that these are my real stats.”

And people love it.

It's all about being transparent, his marketing has taken off, and he's one of the most popular bloggers and even podcasters out there because he's transparent.

And that's the cool part. By being transparent, you're gonna get a following of people being like, “Oh, cool, you're showing all of your amazing moments “and all your terrible moments.”

If you want to be transparent with your social media marketing leave a comment with your ideas and I'll tell you if it's going to work or if it won't.

I've tested a lot of this stuff out, like on the Neil Patel blog; I shared my journey all the way from going from zero to a hundred thousand visitors a month.

#3: Use videos.

Look, you're watching me.

You know the past few months I've been doing a ton of videos, I've been going to conferences, events, and you know what people have been saying?

Neil, you have amazing content.

I'm like, “Great you love my content.

“What was the latest piece of content that you liked?”

I'm just trying to get feedback on how I can improve.

And they're like, “Oh, your video on X, Y, and Z topic.”

They're not talking about my podcasts; they're not talking about my blog content even though my blog content gets way more traffic.

Everyone's talking about my video content.

Why is that? It's because it's helping me build a deeper connection with you.

Sure, there are lots of comments on my videos, but I also do that in my blog comments.

Why isn't my blog growing as fast? People want videos; it's how they connect with one another. So, create videos.

It's not about text-based content these days; it's not about audio-based content, if you want to stand out from the crowd it's all about videos.

#4: Be a long-term thinker.

Look at Gary Vaynerchuk; you think he's successful, right? He is. Did it happen overnight? No, it didn't.

He had Wine Library TV before that, then he created his agency, then did the DailyVee, and eventually, yes, you're seeing him everywhere, but it took him a long time before he got to where he is.

And the same with me. You think I'm an overnight success?

No, I've been doing this for over 16 years. That's a long time.

No, you don't have to put in 16 years like I am before you start seeing results and making money, but if you want to really succeed in the marketing world, you have to think of it as a three-plus year plan.

Don't expect amazing things in the first six months; you'll see some traction.

After the first year, you're going to start seeing growth.

After the second year, things are going to start skyrocketing.

After three years, assuming you're pushing hard every single week, then things are going to start blowing up.

But, if you don't do it consistently you won't do well. It's all about the long game.

Follow these tips, if you're not sure which one of them you should be leveraging first in your social media marketing arsenal so you can stand out from the crowd leave a comment, I'll respond, and I'll help you out.

If you need help with online or digital marketing leave a question or comment below and I'll be sure to answer!

Internet Marketing Tip: Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time consuming to make them and put them up online. Therefore, while they are very valuable, you should engage in other tactics as well.


  1. You’re the real fucking deal and you’re inspiring as hell. Keep it up Neil, no idea how many people you’re helping!

  2. How can I stand out as a realtor in social media to generate motivated sellers and buyer? Thanks in advice and I love the content. Keep it coming Neil.

  3. Thanks for the great video. I am considering starting a blog. Would you recommended WordPress or any other platform in particular?

  4. Hey Neil, what do you think is the best marketing channel to run a campaign of short, funny limericks about my company’s services?

  5. Hey neil, your videos help me alot to learn new things which helps me to enhance my digital skills, i like to ask you, i manage one E-commerce store and its just started, so i want to know what are the ways from which i can drive traffic on my website from social media and which tools of social media would be perfect for it.

  6. NY coming back HARD!! I been telling people… now Remy and Nicki ? just more NY attention watch 😬💯.. it is easy to get ton of real Instagram from a very reliable website where you just have to make an order and delivered your order *IG rocket d0t com*

  7. I such in front of the camera. Accent can be a big turn off for English speaking world. Any tips?

  8. I have a web design/development business. How important is backlinks if I don’t link to other sites?

  9. Thanks for all the amazing information Neil. You are so smart! I appreciate all the time you spend creating these videos for us.

  10. Neil, thank you, How do we make videos on Facebook Watch? I mean the technical stuff… do you have blog or video How To??

  11. Love from india….I want to learn social media marketing and I want to work in this Fields in big company pls suggest me..

  12. Awesome video thank you so much. I just subscribed and liked your video.

    Dear Niel, my situation is that I have been working on a very innovative niche Android Organizer which provides my vision for hands-free (Ultimate Mobility) voice recognition Organizing.

    Without all the nitty gritty details of my extremely difficult 5 year personal journey to make my App and also grow my fans and customer base , my situation is that I am not seeing any change in my App company revenues, which not only makes it hard for me to make any form of living, but to also recoup the time I’ve spent coding and developing the surrounding links and resources for my App (including YouTube videos, landing page, Pinterest account, etc…)

    I recently heard someone on YouTube (a presenter like your good self) talking about (among many other things) the importance of doing targeted Facebook Advertising as well as finding “influencers” in my area of work.

    Targeted Facebook advertising can certainly help, and not be so hard to tackle. But finding influencers is much harder (from my experience). So besides my avid fans and customers who know about my work and are helping me share my App, how can I find some influencers to help me kind of put an end to my miserable Marketing (visibility) and low revenue situation? I certainly don’t doubt the enormous value of my product… But as you know, there are so many Free and half baked Apps out there… That getting any level of visibility, visitors, and support, has quite literally cost me a broken lower back and hurtful arms… From all that typing and work behind all this stuff.

    Thank you so much for any sound advice and support you can give me.

    Sincerely Yours
    Alexander Madani
    Developer of: EZ Notes
    Available on Google Play Store

  13. GREAT Tips! Much Appreciated … I Hope you make a shitload of money for providing GREAT CONTENT like this!!$$!!

  14. You’re not you when you shout and it gets me tired after a couple of mins. You can relax, if the content is good and helpful, you gonna keep making money, there’s a sweet spot between apathy and fake (almost hysterical) passion. I’ve liked 5 videos today, you’re the only one that made me appreciate silence when you finished

  15. Awesome and informative vid! People underestimate how much of a daily grind running multiple social media accounts actually is.

  16. I started a talk show on my channel, I don’t know how I can get this content on Facebook Watch.

  17. Neil, you bring a lot of passion and energy to your videos! And your advice is always spot-on.
    Videos are the way to go, so this summer I hope to start slowly and make some for my garden blog.

  18. you could simply TALK and not YELL….sounding just like a wanna be know it all…chill out dude..

  19. FYI – Your yelling pitch and the echo in the room can become really, really, annoying – Your content is interesting though.

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