#SMTPowerTalk 2 2015 | Franchising in the Social Media Marketing Age

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#SMTPowerTalk 2 2015 | Franchising in the Social Media Marketing Age

#SMTPowerTalk 2 2015 | Franchising in the Social Media Marketing Age

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5 replies
  1. Nick Strong
    Nick Strong says:

    Adding some further thoughts to my guest appearance to +Social Media Today hangout
    on air last week with +David Amerland , +Alexandra Riecke-Gonzales and +John
    Ellis . Thanks again to the great team at Social Media Today and the
    wonderful audience – https://www.youtube.com/watch?v=Re3utR76Unk

    Franchising in the Social Media Age

    The revolution of the printing press and the high cost of logistics in the
    last century meant that puplishing was only affordable to the few.

    For this reason companies have grown used to controlling publishing and the
    rhetoric they build around their brand. The printing press and its
    distribution model provided a voice for the few to the many.

    The new revolution that social media has brought is that we are all
    publishers now! This changes publishing to the paradigm of the many to the
    few.

    We live in an increasingly fragmented world to the point where the focus of
    influence in my life is ‘ME’ and ‘my community’.

    If you want ME in your community you better have something that I find
    interesting. I won’t be loyal to your rhetoric. Treat me as a person that
    you value. It’s Human-to-Human that really counts.

    The new challenge of us all being publishers today is that we all have to
    come up with something interesting to say to each reader.

    So what does that all have to do with franchising?

    It’s all about changes in buyer behaviour which are starting to disrupt
    sales channel management and how its measured.

    There is an increased fragmentation in consumer choice of who to speak to
    and when in any sales process. This disrupts traditional sales channels and
    ways to measure success.

    When it comes to franchise recruitment for example we are seeing disruption
    to how people are researching opportunities. More and more people are
    applying for a franchise only after doing extensive self-led due diligence.
    This includes direct contact with franchisees via their social media
    accounts.

    Advertising on-line, in print and at exhibitions, still have their places.
    However they are increasingly becoming a first significant step in the
    buyer journey, rather than the point of beginning and the end of the
    enquiry process.

    We are now moving into an era where the buyer is researching operations
    through franchisee and client social media comment and taking that into
    consideration even before submitting their enquiry to a franchisor.

    These changes in buyer behaviour have to be understood effective provision
    made. Enquiry flow is now the culmination of the whole on-line/offline
    marketing story. Value of single advertising channels cannot be measured
    accurately by lead output alone.

    Impact and output from advertising is now important to measure. By this I
    mean that advertising on a portal website, such as SelectYourFranchise.com,
    may increase leads via your own website or increase Twitter or Facebook
    followers as well as producing leads.

    The more open we are and the less opaque we become in our communications
    the more quality franchise buyer enquires we will develop. The whole story
    must be considered as one through our public communications at every level.

    It starts with a new strategy, a roll-out plan and more sophisticated ways
    to measure value and success. Harnessing this now can save much confusion
    and expedite your recruitment success.

  2. David Amerland
    David Amerland says:

    Adding some further thoughts to my guest appearance to +Social Media Today hangout
    on air last week with +David Amerland , +Alexandra Riecke-Gonzales and +John
    Ellis . Thanks again to the great team at Social Media Today and the
    wonderful audience – https://www.youtube.com/watch?v=Re3utR76Unk

    Franchising in the Social Media Age

    The revolution of the printing press and the high cost of logistics in the
    last century meant that puplishing was only affordable to the few.

    For this reason companies have grown used to controlling publishing and the
    rhetoric they build around their brand. The printing press and its
    distribution model provided a voice for the few to the many.

    The new revolution that social media has brought is that we are all
    publishers now! This changes publishing to the paradigm of the many to the
    few.

    We live in an increasingly fragmented world to the point where the focus of
    influence in my life is ‘ME’ and ‘my community’.

    If you want ME in your community you better have something that I find
    interesting. I won’t be loyal to your rhetoric. Treat me as a person that
    you value. It’s Human-to-Human that really counts.

    The new challenge of us all being publishers today is that we all have to
    come up with something interesting to say to each reader.

    So what does that all have to do with franchising?

    It’s all about changes in buyer behaviour which are starting to disrupt
    sales channel management and how its measured.

    There is an increased fragmentation in consumer choice of who to speak to
    and when in any sales process. This disrupts traditional sales channels and
    ways to measure success.

    When it comes to franchise recruitment for example we are seeing disruption
    to how people are researching opportunities. More and more people are
    applying for a franchise only after doing extensive self-led due diligence.
    This includes direct contact with franchisees via their social media
    accounts.

    Advertising on-line, in print and at exhibitions, still have their places.
    However they are increasingly becoming a first significant step in the
    buyer journey, rather than the point of beginning and the end of the
    enquiry process.

    We are now moving into an era where the buyer is researching operations
    through franchisee and client social media comment and taking that into
    consideration even before submitting their enquiry to a franchisor.

    These changes in buyer behaviour have to be understood effective provision
    made. Enquiry flow is now the culmination of the whole on-line/offline
    marketing story. Value of single advertising channels cannot be measured
    accurately by lead output alone.

    Impact and output from advertising is now important to measure. By this I
    mean that advertising on a portal website, such as SelectYourFranchise.com,
    may increase leads via your own website or increase Twitter or Facebook
    followers as well as producing leads.

    The more open we are and the less opaque we become in our communications
    the more quality franchise buyer enquires we will develop. The whole story
    must be considered as one through our public communications at every level.

    It starts with a new strategy, a roll-out plan and more sophisticated ways
    to measure value and success. Harnessing this now can save much confusion
    and expedite your recruitment success.

  3. Alexandra Riecke-Gonzales
    Alexandra Riecke-Gonzales says:

    Adding some further thoughts to my guest appearance to +Social Media Today hangout
    on air last week with +David Amerland , +Alexandra Riecke-Gonzales and +John
    Ellis . Thanks again to the great team at Social Media Today and the
    wonderful audience – https://www.youtube.com/watch?v=Re3utR76Unk

    Franchising in the Social Media Age

    The revolution of the printing press and the high cost of logistics in the
    last century meant that puplishing was only affordable to the few.

    For this reason companies have grown used to controlling publishing and the
    rhetoric they build around their brand. The printing press and its
    distribution model provided a voice for the few to the many.

    The new revolution that social media has brought is that we are all
    publishers now! This changes publishing to the paradigm of the many to the
    few.

    We live in an increasingly fragmented world to the point where the focus of
    influence in my life is ‘ME’ and ‘my community’.

    If you want ME in your community you better have something that I find
    interesting. I won’t be loyal to your rhetoric. Treat me as a person that
    you value. It’s Human-to-Human that really counts.

    The new challenge of us all being publishers today is that we all have to
    come up with something interesting to say to each reader.

    So what does that all have to do with franchising?

    It’s all about changes in buyer behaviour which are starting to disrupt
    sales channel management and how its measured.

    There is an increased fragmentation in consumer choice of who to speak to
    and when in any sales process. This disrupts traditional sales channels and
    ways to measure success.

    When it comes to franchise recruitment for example we are seeing disruption
    to how people are researching opportunities. More and more people are
    applying for a franchise only after doing extensive self-led due diligence.
    This includes direct contact with franchisees via their social media
    accounts.

    Advertising on-line, in print and at exhibitions, still have their places.
    However they are increasingly becoming a first significant step in the
    buyer journey, rather than the point of beginning and the end of the
    enquiry process.

    We are now moving into an era where the buyer is researching operations
    through franchisee and client social media comment and taking that into
    consideration even before submitting their enquiry to a franchisor.

    These changes in buyer behaviour have to be understood effective provision
    made. Enquiry flow is now the culmination of the whole on-line/offline
    marketing story. Value of single advertising channels cannot be measured
    accurately by lead output alone.

    Impact and output from advertising is now important to measure. By this I
    mean that advertising on a portal website, such as SelectYourFranchise.com,
    may increase leads via your own website or increase Twitter or Facebook
    followers as well as producing leads.

    The more open we are and the less opaque we become in our communications
    the more quality franchise buyer enquires we will develop. The whole story
    must be considered as one through our public communications at every level.

    It starts with a new strategy, a roll-out plan and more sophisticated ways
    to measure value and success. Harnessing this now can save much confusion
    and expedite your recruitment success.

  4. Michael Shane David
    Michael Shane David says:

    Adding some further thoughts to my guest appearance to +Social Media Today hangout
    on air last week with +David Amerland , +Alexandra Riecke-Gonzales and +John
    Ellis . Thanks again to the great team at Social Media Today and the
    wonderful audience – https://www.youtube.com/watch?v=Re3utR76Unk

    Franchising in the Social Media Age

    The revolution of the printing press and the high cost of logistics in the
    last century meant that puplishing was only affordable to the few.

    For this reason companies have grown used to controlling publishing and the
    rhetoric they build around their brand. The printing press and its
    distribution model provided a voice for the few to the many.

    The new revolution that social media has brought is that we are all
    publishers now! This changes publishing to the paradigm of the many to the
    few.

    We live in an increasingly fragmented world to the point where the focus of
    influence in my life is ‘ME’ and ‘my community’.

    If you want ME in your community you better have something that I find
    interesting. I won’t be loyal to your rhetoric. Treat me as a person that
    you value. It’s Human-to-Human that really counts.

    The new challenge of us all being publishers today is that we all have to
    come up with something interesting to say to each reader.

    So what does that all have to do with franchising?

    It’s all about changes in buyer behaviour which are starting to disrupt
    sales channel management and how its measured.

    There is an increased fragmentation in consumer choice of who to speak to
    and when in any sales process. This disrupts traditional sales channels and
    ways to measure success.

    When it comes to franchise recruitment for example we are seeing disruption
    to how people are researching opportunities. More and more people are
    applying for a franchise only after doing extensive self-led due diligence.
    This includes direct contact with franchisees via their social media
    accounts.

    Advertising on-line, in print and at exhibitions, still have their places.
    However they are increasingly becoming a first significant step in the
    buyer journey, rather than the point of beginning and the end of the
    enquiry process.

    We are now moving into an era where the buyer is researching operations
    through franchisee and client social media comment and taking that into
    consideration even before submitting their enquiry to a franchisor.

    These changes in buyer behaviour have to be understood effective provision
    made. Enquiry flow is now the culmination of the whole on-line/offline
    marketing story. Value of single advertising channels cannot be measured
    accurately by lead output alone.

    Impact and output from advertising is now important to measure. By this I
    mean that advertising on a portal website, such as SelectYourFranchise.com,
    may increase leads via your own website or increase Twitter or Facebook
    followers as well as producing leads.

    The more open we are and the less opaque we become in our communications
    the more quality franchise buyer enquires we will develop. The whole story
    must be considered as one through our public communications at every level.

    It starts with a new strategy, a roll-out plan and more sophisticated ways
    to measure value and success. Harnessing this now can save much confusion
    and expedite your recruitment success.

  5. Trader Chris
    Trader Chris says:

    Nice video!
    I really like your tactics!
    This new tool that I am using is called MyShare, its a new social sharing
    platform that you can use to post to dozens of social network instantly,
    check it out at http://www.myshare.network, i think you can utilize this web tool
    to improve this strategy

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